Founded by April Young, Apr5il, San Diego native in 2018, Silent 5 Marketing is the most innovative marketing agency in today’s digital age.
Founder: Apr5il
Apr5il grew up in San Diego, California and enjoyed every part of the endless sunshine. She graduated in three and a half years from San Diego State University where she studied Marketing with an emphasis in Integrated Marketing Communications (IMC) and minored in Social Personality Psychology. This combination of schooling allowed Apr5il to understand how each demographic and cohort would receive, understand, and process marketing material.
It was during Apr5il’s time at SDSU where her marketing professor assigned homework to create an Instagram account. Apr5il was struggling to choose a username when she looked up at the TV to see the movie “Band Slam” playing. The scene depicted the main character introducing herself by sliding a paper across the table reading “SA5M.” The main character then said, “The 5 is silent.” This struck a cord with Apr5il, it was unique, edgy, and different -- that was going to be her new Instagram handle. Eventually, through Apr5il’s work with the San Diego Padres, a brand was unintentionally built. “Apr5il, the 5 is silent.”
Apr5il began her professional career launching a marketing program for a law firm. After spearheading their marketing efforts, Apr5il decided to venture into event planning and returned to school at SDSU earning a certificate in Meeting & Event Planning. From there she began planning a variety of events including small business parties, live concerts, large banquet galas, and team building events. She used her background in marketing to promote these events to target markets and increase sales and attendance.
In early 2018, Apr5il was presented with the opportunity to manage social media for a comercial garage door installation company. This lead to a chain reaction of companies wanting Apr5il’s marketing services. And so Silent 5 Marketing was born.
Silent 5 Marketing specializes in growing brand awareness and puts emphasis on cohesive messaging. Through social media, email, website, and all the other aspects of a marketing plan, Silent 5 Marketing creates an integrated approach to provide unique marketing to all clients.
“We have been working with April for the past year and have been greatly impressed. As an established company that existed long before social media we relied on returning customers and referrals for almost all business. In 2018 we connected with April to expand our presence and help usher us in to a new era of the company. We gave April a very broad and general direction that we would like to see and she took the reins. Her knowledge, skills and creativity have shined and clearly provided us a great return on our investment. Monthly reports continue to show steady growth in our areas of focus and we could not be happier with her service.”
