We are seeing a decline in cable sales, radio listeners, and magazine and newspaper subscriptions. Screens have created a new market known as digital media. This is good for businesses because unlike classic marketing channels, digital media provides concrete numbers and metrics to support views and engagement. This is an invaluable tool for marketers that make marketing dollars last longer and go further.
Realistic goal setting is what will take your business to the next level. Be honest with yourself on what you can and cannot accomplish right now. It is okay to shoot for the moon but do not try to take your rocket outside of this universe. Setting small and realistic goals that are obtainable will boost your confidence and keep you on track for what is most important – building a business that will last for years to come.
There are several things we can do to help our small business friends through these difficult and uneasy times. We must remember, supporting small businesses is supporting the backbone of the American Economy. Lend out a helping hand to a small business; you are bringing more good into the world.
In today's fast-paced world, where technology has become an integral part of our lives, businesses need to embrace digital marketing to stay ahead of the competition. Digital marketing provides an incredible array of opportunities to connect with customers and drive growth. In this blog post, we will explore the power of digital marketing and its impact on businesses.
Marketing is the sum of the multitude of branding efforts. No one marketing effort is going to deliver 100% success. Marketing success is all marketing efforts working together towards one common goal. This is where your Marketing Tool belt comes into play. Listed out here are the top four tools you need to make sure are implemented into your integrated marketing strategy. As you read through this blog, think about how each tool plays its role in the overall marketing strategy and brand message.
After a long-awaited pause, we are all excited to safely return to in person events and conferences. It is no shock that meeting in person returns a higher ROI than virtual meetings. The ability to have face to face conversations and move fluidly throughout a room, creates invaluable experiences and human connections. Bringing innovative minds into a physical space fosters creativity, groundbreaking new ideas, and motivates intellectuals in ways virtual events and meetings cannot.
Brand recognition and brand strength is at the core of every marketing campaign. It is imperative your company values and recognizes the importance of branding. Without a strong brand, it is difficult to connect with consumers and clients alike and share the WHY behind your mission. A strong brand is the voice and character behind all your products and services and what makes consumers think of your company.
When developing a brand for your company, ask yourself a few questions.
We are seeing a decline in cable sales, radio listeners, and magazine and newspaper subscriptions. Screens have created a new market known as digital media. This is good for businesses because unlike classic marketing channels, digital media provides concrete numbers and metrics to support views and engagement. This is an invaluable tool for marketers that make marketing dollars last longer and go further.
Realistic goal setting is what will take your business to the next level. Be honest with yourself on what you can and cannot accomplish right now. It is okay to shoot for the moon but do not try to take your rocket outside of this universe. Setting small and realistic goals that are obtainable will boost your confidence and keep you on track for what is most important – building a business that will last for years to come.
